Lighting 3D Product Visualization & Animation
Art Direction
Lighting 3D Product Visualization & Animation
Lighting 3D Product Visualization & Animation
Art Direction
This project focused on the creation of high-end 3D product visualizations and animations for T. Lighting, a manufacturer specializing in contemporary architectural lighting solutions. The objective was to translate physical lighting products into realistic digital assets that accurately represent form, material, scale, and light behavior, enabling stronger product presentation across digital platforms.
Designed and produced by Ali Yıldırım, the visuals were crafted to support marketing, presentation, and product communication needs, offering a refined and technically accurate representation of Turay Lighting’s product range through cinematic 3D imagery and motion.
All 3D visualizations and animations were created using client-provided CAD models. The scope of work focused on visualization, lighting, rendering, and motion design, rather than original product modeling.
This project focused on the creation of high-end 3D product visualizations and animations for T. Lighting, a manufacturer specializing in contemporary architectural lighting solutions. The objective was to translate physical lighting products into realistic digital assets that accurately represent form, material, scale, and light behavior, enabling stronger product presentation across digital platforms.
Designed and produced by Ali Yıldırım, the visuals were crafted to support marketing, presentation, and product communication needs, offering a refined and technically accurate representation of Turay Lighting’s product range through cinematic 3D imagery and motion.
All 3D visualizations and animations were created using client-provided CAD models. The scope of work focused on visualization, lighting, rendering, and motion design, rather than original product modeling.
Each lighting product was visualized in 3D with a strong focus on realism, material accuracy, and lighting behavior. The renders and animations were designed to clearly showcase form, finish, and scale, helping communicate both the functional and aesthetic qualities of the products.
Through carefully crafted lighting and motion, the visuals provide a clear and engaging presentation suitable for architects, designers, and commercial audiences.
Each lighting product was visualized in 3D with a strong focus on realism, material accuracy, and lighting behavior. The renders and animations were designed to clearly showcase form, finish, and scale, helping communicate both the functional and aesthetic qualities of the products.
Through carefully crafted lighting and motion, the visuals provide a clear and engaging presentation suitable for architects, designers, and commercial audiences.
The final visual assets were optimized for use across web, digital catalogs, and promotional materials, providing T. Lighting with versatile content that enhances product visibility and brand presentation. Through a clean, modern visual language, the 3D animations elevate the perception of the products while supporting clear communication in both technical and commercial contexts.
This project demonstrates how 3D visualization and motion design can bridge the gap between manufacturing and digital storytelling, transforming physical products into compelling visual experiences.
The final visual assets were optimized for use across web, digital catalogs, and promotional materials, providing T. Lighting with versatile content that enhances product visibility and brand presentation. Through a clean, modern visual language, the 3D animations elevate the perception of the products while supporting clear communication in both technical and commercial contexts.
This project demonstrates how 3D visualization and motion design can bridge the gap between manufacturing and digital storytelling, transforming physical products into compelling visual experiences.
This project demonstrates how high-quality 3D visualization and animation can enhance the digital presentation of architectural lighting products. By focusing on realism, lighting accuracy, and clean motion, the visuals help bridge the gap between physical manufacturing and digital communication.
This project demonstrates how high-quality 3D visualization and animation can enhance the digital presentation of architectural lighting products. By focusing on realism, lighting accuracy, and clean motion, the visuals help bridge the gap between physical manufacturing and digital communication.
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Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.
contact Us
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.
contact Us
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, we’re here to bring your vision to life.